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How Chrome Site Engagement Metrics Are Used

Google Chrome tracks how users engage with websites, and this is explained in the Chromium project’s documentation. Here’s a simplified breakdown of what these metrics are and how they’re used. What Are Chrome Site Engagement Metrics? Chrome measures how much time and activity a user spends on a website. This is called “site engagement.” The […]

Microsoft Ads: A Step-by-Step Guide to Effective Campaigns

Despite capturing only 7% of the global market, Bing remains the second most-used search engine, right behind Google. Businesses recognize this potential, with Microsoft Ads generating $10 billion in revenue in 2021 alone. By incorporating Microsoft Advertising into your search engine advertising (SEA) strategy, you can tap into a unique, cost-effective audience. Here’s everything you […]

Growth Marketing: A Strategy to Accelerate Business Success and Boost Revenue

In today’s competitive market, businesses must adopt innovative and impactful marketing strategies. However, achieving rapid customer acquisition alone is not enough for sustained success. The key lies in transforming that growth into a steady, long-term process by retaining customers, leveraging their recommendations, and gradually increasing revenue streams. This is the essence of Growth Marketing—a blend […]

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