SEO for lawyers
SEO for lawyers is one of our agency’s favourite sectors for many reasons. We work for national and international law firms specialising in sectors as diverse as technology, startup advice, labour or commercial law, GDPR, compensation, traffic, education or military; among others. This has given us over the years a great deal of knowledge about SEO strategies and how our clients’ ideal clients behave.
How do we do SEO positioning for lawyers? Each law firm we work with has a completely different marketing strategy because all of our clients are always focused on very different user profiles. Our expertise in SEO for lawyers USA ensures that we tailor strategies specific to regional and national markets.
We never work for clients in the same sector and field, as we would consider it to be disloyal to them. In the event that you decide to request an SEO quote from our agency, we will always be honest and tell you whether or not we can have you as a client. Our law firm SEO company always prioritizes transparency and ethical business practices.
SEO Audit The most normal thing is that when we start working on an SEO positioning project we do it with an SEO audit.
This is the right way to be able to speak with authority about everything we can do in the project and thus define a strategy with the client that is in line with their business interests. With our law firm SEO services, we ensure that every strategy is data-driven and results-oriented.
For us, the client comes first, followed by marketing, which is why the first thing we always do is define all the objectives we want to achieve with web positioning. Our approach as a law firm SEO company guarantees measurable success and long-term growth.
Analysis of objectives As an agency, we always work based on objectives previously agreed upon with the law firm and subsequently measured with tools such as Google Analytics, Sistrix, Ahrefs and others. Our expertise in SEO for lawyers USA ensures that all strategies align with industry best practices.
Internal objectives We agree on a keyword to position for each section of the website, both for the current URLs and for all those generated later; including all this information in tools that will indicate to us nationally, locally and by device how all the decisions we are making are evolving. With our law firm SEO services, we ensure that each section is fully optimized for better search visibility.
We define the processes that generate the most conversions on your law firm’s website and set up different systems supported by Google Analytics and Tag Manager so that as a client you can easily see the evolution of the objectives on a monthly basis and with comparative data models in Google Data Studio. All of these information panels will always be explained so that you can understand all the data that we are offering you. It is essential for us that you can always understand everything that we explain to you, if necessary we will give you the appropriate training. Partnering with a law firm SEO company like ours ensures clarity in all analytical processes.
External objectives For us, the evolution of a brand is always the most important thing in a global marketing plan. That is why we create progressive SEO actions so that both the client and Google see a natural evolution. Our focus on best SEO companies for lawyers helps law firms build strong digital authority.
Reputation is key in the legal sector. We must understand that whoever hires a lawyer always does so for a serious matter. Therefore, clients usually always look for information about the law firm before hiring them or making decisions. That is why, from our agency, we help you create a positive reputation both on Google My Business and on other review platforms through our law firm SEO services.
SEO strategy analysis All our strategies are always evolving, we know that everything changes, so we periodically reformulate all the roadmaps applying what we are learning to offer continuous improvement of our strategies. This ensures that our SEO for lawyers USA remains up-to-date and effective.
Competitive analysis We always define the competition by business model and by lawyer websites that are well positioned in the results we want to achieve. With different tools, we can monitor their evolution so that we can take advantage of both their strengths and weaknesses. As one of the best SEO companies for lawyers, we consistently refine our approach to outperform competitors and maximize results.
Location analysis Google does not offer the same results in one location as in another for legal marketing. Knowing this and having different alert systems, we can work on specific locations based on the needs of the project. Our expertise in SEO for lawyers USA ensures location-based strategies that drive higher search visibility.
Device Analysis We analyze the web positioning of our clients on smartphones or PCs and create strategies based on the type of device that generates the most conversions for our lawyers. Our law firm SEO services are designed to optimize performance across all devices.
Word Position Analysis Data analysis is another of our passions. With our knowledge, we will be able to know what we need to change to improve the positions achieved in Google with the desired keywords, always complying with all the search engine regulations. As one of the best SEO companies for lawyers, we ensure compliance while improving rankings effectively.
Analysis of results We don’t have clients if our clients don’t have clients. That’s why we’ve been working with companies in the legal sector for years. We focus our efforts and knowledge not only on getting more visitors; we always work to get more clients. Our law firm SEO company understands the nuances of legal marketing and aligns strategies accordingly.
-You know the local business model and our SEO agency knows the internet one-
We always work with real-time data and offer segmented reports on different timelines. This way, you will not only know what is happening, but it is also important that you know how it evolves over time from different data sources.
Real-time data. Monthly comparative data. Quarterly comparative data Annual comparative data. All our reports are always available to our clients at any time. However, we will hold at least one meeting via video conference every month and provide you with an explanatory document with everything that went well and, of course, everything we need to improve and how to do so.
Upon request, you can obtain free information on how your other legal marketing strategies that are not contracted with us are working. Our law firm SEO services ensure you stay informed and ahead of the competition in the evolving legal market.
Fields of work in legal SEO Every month we work on all areas of work for our clients, either in a creation mode or in continuous improvement (updates). Our SEO for lawyers USA strategies ensure continuous optimization for maximum impact.
Architecture One of the most interesting points is the information architecture strategy. This will depend largely on whether we work with a local or national client and whether it has some feature such as a tool that helps the user or a law firm to convert visits.
The important thing is always for the user to keep in mind that the main objective of the strategy is always the brand, a conversion element, and a quick contact page. With law firm SEO services, we prioritize a user-friendly experience that encourages conversions.
Then, there are other elements such as CTAs (points to quickly attract customers) such as “leave us your phone number” or “we will call you” forms.
Keywords The keywords with the most traffic or the highest conversion value are the ones that should always be included in the architecture strategy. The logical thing is to always leave the keywords with less traffic (but not less qualified) to work on a content strategy that can be included in the blog.
In this sector, it is extremely important not to repeat the main concepts, which always implies good organization and a good strategy for the content to be published. Law firm SEO company strategies ensure that the right keywords are targeted efficiently.
Contents The blog content is a major source of clients. Especially because the content helps us to resolve the doubts that the clients of the law firm may have. In this way, we demonstrate not only knowledge of the subject but also knowledge of the client’s specific problem.
We can also use this point when we work at a national level, positioning terms by locality based on the company’s strategy. This is why best SEO companies for lawyers focus on content-driven strategies that drive engagement and trust.
Analytics Analytics, as always, is key, but in this case in two key aspects. We must take into account that we are not measuring purchases but user events:
Analysis of the behavior of the user who performs a conversion: With the objective of placing more emphasis on the URLs that users access the most in order to make it really easy for them and achieve the conversion.
Analyzing recurring users: This is often a decision that is made in advance. Therefore, it is essential to analyze the behavior of recurring users to know how to activate contact.
Cross-conversion analysis: On many occasions, when there are different simultaneous marketing strategies, we can see how the user can access the website of a law firm from different channels. Especially SEO for lawyers USA, direct, or the Google Ads strategy.
Web We can’t have complex websites, we just need elements that demonstrate brand value, knowledge on the subject, and clear calls to action; everything else is unnecessary. Law firm SEO services help simplify and streamline the website for better user engagement.
Off the page SEO for lawyers USA is done both on and off the web for many reasons. The main one is that it can generate a lot of qualified traffic, and the second is that it can change the user’s opinion about which lawyer to hire. It must be taken into account that the person who hires does not have knowledge about the lawyer and always needs to deal with very delicate issues.
Google My Business These cards work very well when we have a good brand strategy or a local strategy. To achieve good results, we only need to have Google’s recommendations very clear and have a profile perfectly focused on SEO, especially in some specific sectors.
The second thing we have to do is always keep our profiles completely updated, both with images and services, as well as with news from the sector that is interesting for our clients. Best SEO companies for lawyers ensure optimal Google My Business optimization to enhance visibility.
Media To change the opinion of clients who want to hire, we are talking about the typical content that ranks well on Google for “the 10 best lawyers in…”; since this content usually both convinces the user who is looking for a lawyer for a complicated matter and has an impact on Google.
Google Maps Searches are not always focused on Google’s main search engine, it is also very common for the user to do a search by proximity, hence the need to emphasize again the importance of a good Google My Business configuration.
Another great option is to use (forgive the technicality) local structured data to tell Google your geolocation. If it is close to the user who is performing the search, it will appear in the top positions. With law firm SEO company strategies, local search visibility can be maximized for better client acquisition.
Location of the work area Google is increasingly placing a premium on localization, which makes it more difficult for national lawyers to find their business models. But there are always tricks to overcome these obstacles.
Local SEO In the case of local SEO in areas with few competitors, it is always easier to position for the simple reason that there is usually not as much competition, which makes the SEO strategy work faster.
If it is a competitive area, a good option is to improve the reputation strategy through links from local media with the intention of enhancing the domain’s authority.
By putting the location in the service names, URLs, meta descriptions and using other tricks already mentioned like Google My Business or structured data, everything should work. Implementing “seo for lawyers USA” strategies ensures higher visibility in local searches.
National SEO Appearing in different areas of the same country is a bit more complex but not impossible. You have to do everything mentioned above regarding local SEO but promoting the content strategy in all the main areas and diversifying the link strategy both in the media and in directories.
An example can be seen in the case of searches related to the “law firm seo company” of “Martinez Echevarria”, as can be seen in the image below, Google shows all the locations and since it is now located in Seville, it shows me the Google My Business of Seville as it is tagged as such.
To boost national presence, using “law firm seo services” along with optimized content strategies ensures better ranking. The “best seo companies for lawyers” always prioritize structured data and location-based optimization.
International SEO
Focusing SEO for lawyers USA internationally is not as difficult as it seems. It is true that the cost of the strategy is multiplied since one of the main factors is to create an international brand strategy so that Google sees that users from multiple locations are accessing it.
The content is going to be fundamental since we do not express ourselves or search in the same way even when the language is the same.
Another point to bear in mind is that, depending on the country, users will search more or less. That is to say, in Spain, for example, users will look at the entire first page of Google, but there are countries like the UK where users will only look at the first three results at most.
Facts You Should Know
Knowing your users well is essential, but the segmentation that needs to be done is really complex, much more complicated than in the case of e-commerce, where buyers are analyzed. In these cases, it is also necessary to analyze the intention of the users and find out the intention of the users who convert (and how they convert) and of those who do not convert on their first visit to the website but do so on subsequent visits.
User Behavior
In this case, the channel through which the user accesses the site will largely define him, as will the section of the website he accesses. It will not be the same if the user accesses the main page or a service as if he accesses content to resolve a query.
SEO for lawyers USA or referral traffic (links) usually has a higher percentage of interaction than other channels. Meanwhile, the average connection time is usually around a minute, and that is the time that the user has to interact. For this reason, among other things, lawyers’ websites are usually full of CTAs (conversion elements) but law firm SEO services is always the channel that achieves the most events (actions) on the website.
Keywords for Lawyers
What are you looking for? How are you looking for it? These are key questions to be able to create a good strategy before doing anything. Below are some concepts that you should always work on.
Although the singular or plural word “lawyer” has the same search intent, this does not happen in all cases. Therefore, it is necessary to define very well whether we are going to position the website in singular or plural.
The same thing happens when someone searches for a “lawyer” or a “law firm”, searches related to law firms are usually for more serious cases and not for a quick trial, for example.
In the case of services such as “divorce lawyers” it is important to note that even if you have a good position in one location, this may not be the case in all locations; it will depend on your national law firm SEO company strategy.
As you can see, location is important, but you also have to take into account that a client looking for a “lawyer in New York” is not the same as a “New York lawyer in California”. Their behavior and ability to become a client is completely different depending on their experience.
We cannot forget that our objective must always be the brand, whether it is the office’s or personal brand. This is where best SEO companies for lawyers can make a significant difference.
Google Ads
This is a highly recommended strategy, both for the expense involved and for the knowledge that can be obtained in a few months on how to make the user have a better conversion.
Also, to take care of the brand strategy, since there are law firms that bet on the brands of other law firms. Something that in principle is not very legitimate but is very widespread in this labor sector.
It should be noted that the cost of customer acquisition does not usually exceed. This makes it a profitable strategy in all cases, especially when starting a marketing strategy. As can be seen in the case of “Labor Lawyers,” the cost per click does not exceed two euros except in Madrid, which would mean that one conversion every fifteen visits with this advertising strategy is reasonable.
Google Ads for Lawyers
But there are always tricks, for example, the word “best labor lawyer in Madrid” costs €1.50, and the search is related to a high need.
Social Networks Social media should always be aimed at promoting the brand, not at converting customers. This is something that must be clear from the beginning of the strategy so that when you have a good community, you can create specific advertising about your own community. As always, you have to know how to work well on your social media strategy.
SEO Agency Do you need an SEO for lawyers USA strategy? Trust the best professionals. Our law firm SEO services are tailored to help legal professionals grow their online presence. Our law firm SEO company specializes in optimizing websites for better search engine rankings, ensuring your firm attracts the right audience. Whether you need local or national strategies, we are one of the best SEO companies for lawyers, providing results-driven approaches to improve your online visibility.
